First concept:
Goal: (1) Emphasize the product and its functions (2) Use modern concept
Outcome: Clean, simple look and light on the eyes, allowing the consumer to focus on the product. The red color of the brand and product conveniently provides visual impact on the clean overall concept of the packaging.
Second Concept:
Goal: Make the packaging more "sellable" and generic for regular consumers (non-designer/tech-savy).
Outcome: Similar look on all three sides (top, front, right) of the packaging was done - safe concept given that the retailer will be displaying the item however they can/what fits in the rack.
Third Concept:
Goal: Combine the "minimalist" and "more sellable/consumer-friendly" look of the previous concepts.
Outcome: Provides the actual size of the product on the box for consumer reference without omitting necessary info which are wattage, mAh, and purpose of the product and still maintaining an overall 'clean' concept
Final & Actual Packaging
Logo Placement
Suggested a durable metallic sticker for branding but client opted for a more cost-efficient process which is silkscreen for the final output
Product Color Variation
Final & Actual Product
Product Dimension and Functions
If you are interested in the Promate 100 Powerstation, you may visit Promate Generators, Philippines on Facebook @PromatePH
Disclaimer: The cover photo is an image from abenson.com
